MarTech has no value in itself

Are Solberg, brand new Partner and responsible for MarTech and partners in Forte Optimize, could tell that MarTech does not give you new customers, more loyalty, better customer experiences and more sales. Whether you can achieve this depends on how you use the solution and how you use it to create the magical customer experience. The time for acquiring marTech solutions in the mastodon class is over. Modern MarTech solutions should provide positive ROI in 3 months and not 3 years.

Are Solberg, Director of MarTech at Forte Optimize

What can we learn from personalization cases from e-commerce, bank, member organization and fitness chain?

Bo Sannung, Chief Solution Officer at Agillic, present four cases at a furious pace – all four of which have in common that they have achieved very good results with their personalized and relevant communication, often reduced the lead time to launch new campaigns and increased the efficiency of marketing efforts. Bo emphasizes time and time again that it is not data in itself that creates results – it is the content of the communication. Used to solve the critical phases of the customer journey, it gives fantastic results – across all industries.

Focus personalized communication where the impact on the bottom line is greatest

Arild Horsberg, who is a new board member and Partner at Forte Optimize and also Personalization Evangelist, presented his model with a focus on how to achieve big, positive effects of personalization. Something as basic as a Customer Satisfaction Survey can become a useful tool for personalized communication. Maybe you want to reduce the time it takes to execute a new campaign? Or find a more efficient model for the next best offer? Increase the number of active app users? Sell more already in the welcome phase? All of this can be used for what the computer language calls "Use Cases" and converted into increased profitability and customer loyalty.